Pinterest and its Creativity and Learning Perspectives

The article that I chose is an article by Evie Nagy called, "Pinterest's Simple Secret for Getting Creative with Brands."  This article is constructed and materialized by the company's Brand and Agency Strategy Executive, Kevin Knight.  

To begin, the article itself presents the feeling that Kevin Knight is consulting the audience and the reader into understanding why Pinterest constrains its users to the same format and functionality that all pins have to abide by.  Pinterest wants companies and brands to understand that having a really cool app which is able to do all these really cool things, can actually end up being a flop if it is not functional or too complicated for users or viewers.  

Pinterest's goal is to protect its streamline style to all of its pins in order to provide simplicity and easy mobility.  The company's goal then leads into the law of effect.  The law of effect explains that people are more capable of learning something when the atmosphere and environment are rewarding and enjoyable.  Pinterest is creating and branding themselves as an environment where learning, creativity and activity are all met with ease, entertainment and gratification.  Knight states, "the idea that simplicity spurs creativity is particularly important for companies that aren't often thought of as creative."  

Not only does Pinterest offer the law of effect, but it also incorporates the law of readiness in the terms of learning.  The whole purpose of Pinterest is a place where users can organize and keep their pins, see what pins friends and others are pinning, but also search for pins when an idea or the need for an idea occurs.  When this need arises, according to the law of readiness, people are more capable of learning something when the person is mentally and physically ready to learn.  At this point the viewer is seeking to learn how to do something specifically at that very moment.  

Pinterest is also catering to a variety of perceptual learning differences.  Included in each pin there is a picture to cater to the visual learners and then the detailed information about the project for the kinesthetic learners who learn how to do something after executing the DIY, craft or home design tip.  

Link:  http://www.fastcompany.com/3044914/most-creative-people/pinterests-simple-secret-for-getting-creative-with-brands

Nagy, Evie. (2015) Pinterest's Simple Secret for Getting Creative with Brands. Fastcompany.com. http://www.fastcompany.com/3044914/most-creative-people/pinterests-simple-secret-for-getting-creative-with-brands.